How to make hashtags in Zen

"Zen" is a service of the media giant "Yandex", which collects materials of interest in the feed. The audience of "Yandex Zen" is about 60 million users per month. The platform's algorithms select and display in the feed content that may be useful to subscribers. You can determine the necessary topics using hashtags. Using correctly selected tags allows you to find your target audience and promote the channel.



What are hashtags and why are they needed?

Hashtag is translated as "label". These are key phrases or words that are used in social networks to attract the attention of the target audience, facilitate the search for the desired content, and index the article in search engines. In "Zen", authors actively use tags in their publications.



Hashtags start with the # sign and are written without spaces. They can consist of one word or phrase. Everything written after the hash mark up to the first space will be considered a tag.



The service involves placing tags in the text of the publication or wordpress web design agency under it. However, tags in the article cannot be edited. To change them, you need to completely delete the post. But tags under the text can be easily changed and removed.



In Zen, you can subscribe to a specific hashtag and receive content on the corresponding topic.



The use of this tool is hard to overestimate. It helps increase the number of views and subscribers, makes it easier for subscribers to navigate the site, and increases the likelihood that the user will like the article if it is really useful to them.





Types

How to make hashtags in Zen



All marks used in "YAD" can be divided into three types.



Recommended. These are pop-up suggestions that appear after an article is published. It is important to note that the recommendations that appear do not always correspond to the content of the post.

Popular. These are the most common tags used in specific topics. To find such tags, you can use the keyword statistics service yandex.wordstat.ru.

Own. These are unique hashtags that are invented by channel authors to create, for example, separate sections.

How to write tags correctly

There are several recommendations for writing tags in "YAD":



use at least one unique tag in each article;

do not use synonyms under one article;

write correctly, without mistakes;

avoid using symbols;

do not use words with multiple meanings as labels;

write labels separated by commas;

the maximum number of tags is 20 pieces with a total length of 140 characters without spaces;

the permissible length of one tag is 2–25 characters;

You can use both Cyrillic and Latin alphabets.

Step-by-step instructions for creation





Content is posted via the "Editor" tab. You can add relevant hashtags at the time of publication.



On PC

To add tags from your computer, you need to:



go to the service website;

click on the profile icon, select the "Editor" section;

click on the “+” at the top right;

select the publication type;

add the necessary materials and click “Publish”;

In the "Tags" window, enter the appropriate tags. When entering, the author is offered ready-made options or you can write your own.

On the phone

The process of creating hashtags from a phone is practically no different from creating them from a PC. To do this, you need to:



click on the “+” icon at the bottom;

select "Create article";

enter text, click "Next";

add the necessary tags.

When you click on #, an icon similar to the Zen logo will appear in the text.



How to choose the right option

How to make hashtags in Zen



To select tags, you can use a SEO analyzer. It will study the article and determine the words that appear in the text most often. The author will only have to formulate keys from these words.



Most popular tags

For your convenience, we have collected the most popular tags by topic.



Finance: #money, #investments, #shares, #budget, #crisis, #real estate, #stock exchange.



Computer games: #apple, #android, #applications.



Books: #stories, #fantasy, #poems, #poetry.



Education: #study, #tests, #technology, #culture, #science, #politics, #history, #self-development, #interestingfacts, #psychology, #art, #space, #religion.



Lifestyle: #style, #travel, #cinema, #cars, #food, #humor, #repair, #recipes, #girls, #beauty, #children, #makeup, #relationships, #animals, #usefultips.